ROLES
Creative Director, Designer
  
MARKETING SUPPORT
Maddy Lyon, Marketing

Gen Z, with a disposable income surpassing $360 billion and continually increasing as they join the workforce and progress in their careers, is emerging as the dominant force in today's consumer market, as reported by Gen Z Planet.
 

This generation has become the focal point for businesses. Despite numerous brands vying for their attention, many fail to resonate with Gen Z. Prophet embarked on a mission to uncover the genuine preferences of Gen Z in terms of direct-to-consumer (DTC) brands and the factors influencing their buying choices. Our recent report dispels six common misconceptions about effectively appealing to this demographic.
 

In our branding strategy for Prophet, we opted for vibrant colors combined with black and white imagery to infuse a sense of fun and freshness. This initiative not only garnered 75 Marketing Qualified Leads (MQLs) but also resulted in a substantial $1 million in sales for Prophet.